Creating the retail and OOH campaign toolkit for McVitie's White Chocolate Digestives, we introduced people to a new take on one of Britain’s most iconic biscuits.

Building on McVitie's heritage as the true original, the work gave the new white chocolate variant its own clear place in the family, bringing together familiarity, appetite appeal and a fresh reason to rediscover the Digestive.

The toolkit helped teams launch the product consistently across shopper touchpoints, while the OOH brought the idea to life at scale, creating a bold, craveable moment for biscuit lovers.