Freixenet - Global
On-Trade Toolkit
We created a global on-trade toolkit for Freixenet and the launch of Solare, helping markets bring the two brands to life consistently.
From strategy and occasion planning to designing premium touchpoints like menus, glassware, chillers and serve rituals; the toolkit turned the on-trade opportunity into a practical guide for creating a more visible, desirable and elevated Freixenet experience.
Bringing Freixenet out of home and into the on-trade, creating premium brand experiences across bars, restaurants and hotels.
Further touchpoint details will be added once the toolkit has officially launched.
