Strongbow Dark Fruit fans were already doing the most, throwing themed nights, baking cakes and even getting brand tattoos.

In partnership with LADBible, we put that passion centre stage by heroing three real superfans: Kyle, Alfie and Paul. From taking Kyle’s Dark Fruit ice cream on tour, to opening a pop-up tattoo studio with celebrity tattooist Alice Perrin inspired by Alfie and Paul’s tattoos, and creating bespoke Dark Fruit baked goods for a one-day-only event. We turned an already devoted fanbase into a year of rich, shareable content for LADBible’s audience.